Trade Show Checklist: Print Materials That Win the Booth

A trade show puts you in front of dozens or hundreds of prospects in a single day, but only if your booth earns their attention and your materials follow them home. Most of that comes down to print: the display that pulls people in and the handouts that keep working after the show. Here is a checklist of what to bring so the booth pays off.

The trade show print checklist

Piece	Job
Backdrop / banner display	Pull people in from the aisle
Brochures / rack cards	Explain what you do
Business cards	Exchange contacts
Branded giveaways	Stay memorable
Sign-up / lead form	Capture interest

Win the aisle first

People walk past most booths in a second. A clean, bold display, a retractable banner or backdrop with one clear message, stops them. Resist clutter; one strong visual and headline beats a wall of text. The display is your single most important print investment for the show.

Give them something to take

Your display works at the show; your handouts work after it. Bring plenty of brochures, rack cards, and business cards, run out and you lose leads. A useful branded giveaway keeps your name on their desk for weeks. See what to include in a brochure.

Capture the leads

The point of the booth is the follow-up. Have a simple sign-up form or a clear way to collect contacts, then follow up fast. Pair this with networking with print in Anchorage.

We outfit your booth

From banner displays to brochures to cards, we print everything your booth needs. See our large format and flyers and brochures options. Request a free quote.