Rack Cards: The Simple Marketing Piece That Works Hard

A rack card is the tall, slim card you see in display racks at hotels, visitor centers, and lobbies, usually around 4 by 9 inches. It is one of the most cost-effective marketing pieces a local business can print: cheaper than a brochure, more substantial than a flyer, and perfectly sized for both racks and handouts. For Alaska tourism and service businesses especially, it is a workhorse.

Why rack cards work

Strength	Why it matters
Rack-friendly size	Fits standard display racks
Low cost	Cheaper than folded brochures
Two printable sides	Room for image and details
Durable	Heavier stock survives handling
Versatile	Display, handout, or mailer

When to use one

Rack cards shine when you want presence in display racks, hotels, visitor centers, restaurants, partner lobbies, where tourists and locals browse. They also work as quick handouts and inserts. If your message fits two sides and you want something more durable than a flyer without the cost of a brochure, a rack card is the sweet spot.

Design tips

• Top third sells. In a rack, only the top shows, put your hook and image there.
• One clear offer or message, like a flyer.
• Strong image on the front, details and call to action on the back.
• Heavy stock, so it survives racks and pockets. See paper weight guide.

Get into the racks

We print durable, full-color rack cards sized for standard displays. See our flyer and brochure options, and compare with standard flyer and brochure sizes. Request a free quote.