A yard sign costs a few dollars and works for months. Planted on a lawn, a corner, or a job site, it advertises around the clock to everyone who passes. For local services, elections, events, real estate, and contractors, few tools deliver as much visibility per dollar. Here is how to make yard signs work.
Why yard signs work
| Strength | Why it matters |
|---|---|
| Very low cost | Cheap per sign, cheap per view |
| Always on | Advertises 24/7 for months |
| Local | Right in the neighborhood you serve |
| Proof of work | A job-site sign signals trust |
| Reusable | Many designs last multiple seasons |
Design for the drive-by
A yard sign is read in a couple of seconds from a moving car or across a yard, so it must be simple. A few bold words, a big phone number, high contrast, and your logo, that is it. Cramming details kills it. If someone cannot get your name and number at a glance, the sign failed.
Yard signs are read in seconds from a distance, so design for a glance: a few bold words, a large phone number, strong contrast, and nothing more. Their power is cheap, constant, local visibility, especially a sign at a job site proving you do good work nearby.
The job-site multiplier
For contractors and home services, a sign at every job is free advertising with built-in proof. Neighbors see real work happening and a name to call. Ask permission to leave one up during and after the job, it is one of the cheapest lead sources available. Pair it with door hangers on the same street, see door hanger marketing.
Built for Alaska weather
Yard signs are typically printed on corrugated plastic (coroplast) with wire stakes, weatherproof and built to last outdoors. See foam board vs. coroplast. We print durable yard signs with stakes. See our large format printing options. Request a free quote.
About the Author
Alaska Business Supply Team
Print Specialists
The Alaska Business Supply team has been printing checks, forms, and stationery for Anchorage businesses since 1979.
Table of Contents
Need Expert Advice?
Not sure which paper is right for your project? Call our local team.
907.277.3545Join our Mailing List
Get the latest printing tips and exclusive local discounts.