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Yard Signs: Cheap, Effective Local Advertising

Alaska Business Supply Team
| | 4 min read
Corrugated plastic yard sign on a lawn

A yard sign costs a few dollars and works for months. Planted on a lawn, a corner, or a job site, it advertises around the clock to everyone who passes. For local services, elections, events, real estate, and contractors, few tools deliver as much visibility per dollar. Here is how to make yard signs work.

Why yard signs work

StrengthWhy it matters
Very low costCheap per sign, cheap per view
Always onAdvertises 24/7 for months
LocalRight in the neighborhood you serve
Proof of workA job-site sign signals trust
ReusableMany designs last multiple seasons

Design for the drive-by

A yard sign is read in a couple of seconds from a moving car or across a yard, so it must be simple. A few bold words, a big phone number, high contrast, and your logo, that is it. Cramming details kills it. If someone cannot get your name and number at a glance, the sign failed.

Key takeaway

Yard signs are read in seconds from a distance, so design for a glance: a few bold words, a large phone number, strong contrast, and nothing more. Their power is cheap, constant, local visibility, especially a sign at a job site proving you do good work nearby.

The job-site multiplier

For contractors and home services, a sign at every job is free advertising with built-in proof. Neighbors see real work happening and a name to call. Ask permission to leave one up during and after the job, it is one of the cheapest lead sources available. Pair it with door hangers on the same street, see door hanger marketing.

24/7Always-on advertising
SecondsTo read from a car
CoroplastStandard weatherproof material

Built for Alaska weather

Yard signs are typically printed on corrugated plastic (coroplast) with wire stakes, weatherproof and built to last outdoors. See foam board vs. coroplast. We print durable yard signs with stakes. See our large format printing options. Request a free quote.

About the Author

Alaska Business Supply Team

Print Specialists

The Alaska Business Supply team has been printing checks, forms, and stationery for Anchorage businesses since 1979.

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