A branded notepad is one of the most underrated marketing tools a business can buy. It costs little, it gets used constantly, and every time someone jots a note, your logo and number are right there. Give a pad to a client and it sits on their desk for weeks, quietly advertising. Here is why notepads earn their place.
Why notepads work as marketing
| Quality | Benefit |
|---|---|
| Daily use | Repeated brand exposure |
| Stays put | Lives on a desk for weeks |
| Useful, not junk | Gets kept, not tossed |
| Low cost | Cheap per impression |
| Carries contact info | Your number always at hand |
The repeated-exposure effect
Most advertising is seen once and forgotten. A notepad is seen every time someone reaches for it, day after day. That repetition is what builds memory. When the client finally needs your service, your name is already on the pad under their pen, no searching required.
Notepads turn a useful everyday object into repeated, low-cost advertising. Because people keep and use them, your logo and phone number get seen for weeks. Few marketing dollars buy as many impressions as a stack of branded pads on customers' desks.
Where to use them
- Give them to clients as a useful leave-behind.
- Use them in-house so every internal note carries the brand.
- Hand them out at events as a practical alternative to throwaway swag.
- Keep them at the counter for customers to take.
Match your brand
Notepads work best as part of your matching stationery, same logo and colors as your cards and letterhead. See matching stationery suite. We print custom pads in various sizes with your branding. See our letterhead and stationery options. Request a free quote.
About the Author
Alaska Business Supply Team
Print Specialists
The Alaska Business Supply team has been printing checks, forms, and stationery for Anchorage businesses since 1979.
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